With something for everyone at the 2010 Dew Tour, the Festival Village offers fans the opportunity to meet the athletes, try new and exciting products, test their skills as well as view demos and exhibits. Going beyond the world-class competitions of the Dew Tour, the Festival Village is the perfect complement to the contests, letting fans experience the lifestyle aspects of the skate and BMX scene.

Providing unprecedented access to the culture and athletes surrounding the Dew Tour, Mountain Dew takes fans beyond the competition with the Green Label Experience. Teaming up with FUEL TV, the Green Label Experience highlights the best music and art from each Tour stop and brings it to fans at the event, on TV and via the internet. Fans can stop by the Green Label Experience to check out the best Green Label art and music in each of the Tour’s cities or watch a live studio show being filmed for TV and the web.

At the Toyota Adrenaland, fans can check out the latest Toyota models while creating their own videos, playing video games or experiencing virtual reality -- all from within the comfort of a Toyota. And housed next to Bob’s Tree House -- a solar-powered Prius tree house -- is a pair of two-story arcade towers filled with prizes and complete with a 20’ giant claw.

In addition to autographs from the likes of Mike Spinner, Dennis Enarson and Garrett Reynolds, the Nike 6.0 Yurt offers fans the opportunity to customize their own pair of shoes at the Nike iD design-a-shoe station.

Innov8 Park will allow fans to Play It First with the PlayStation Move motion controller & PS3 gaming, See It First in the Sony 3-D tent by Wendy’s, Hear It First with customizable Piiq headphones and Trik docking stations, and Share It First with Sony’s handheld HD camera, bloggie.

Put your feet up, grab a cold Mountain Dew and relax on one of the sofas at the JCPenney Consumer Lounge. With a mini vert ramp also in the bar/lounge area, fans can cool down on the couch before sharpening their skills on the ramp.

In addition to autographs and create-your-own posters sent straight to your phone, Verizon offers fans the chance the score VIP seats to the Dew Tour concert and a meet and greet with the band before the show. Try out the latest Verizon products, find out how keep up to date on ticket offers, concert news, results and highlights on your Verizon phone and sign up for the chance to win a Dew Tour weekend getaway at the finale in Sin City.

When fans stop by the MATADORium, they can grab a free MATADOR meat stick; snag free lanyards, towels, temporary tattoos and even Ogio backpacks; ride the MATADOR mechanical bull or hang out with athletes like Dennis Enarson and Adam Taylor.

Featuring a regional tournament at each of the Dew Tour’s five stops as well as scrimmages for more casual fans, the NERF Dart Tag World Championship gives teams the chance to get in on the fast-paced NERF blaster action. At the regional tournament in each city, players will compete in teams of four in one of two age groups -- eight-12 years and 13-17 years. The winners from each age group will win a trip to the Dew Tour Championships in Las Vegas, Oct. 14-17, where they will square off against the other regional winners in the NERF Dart Tag World Championship Finals for the ultimate title and $25,000.

Need to refuel after a long day of competitions and giveaways? PowerBar offers fans the chance to sample Gel Blasts and Triple Threat bars while watching a live feed of the Dew Tour events.

At each of the Dew Tour stops, Paul Mitchell will be on hand to give fans “Cuts for a Cause.” For a small donation, Paul Mitchell stylists will give fans haircuts with the proceeds going to the Athlete Recovery Fund or another charity of choice.

Fans can also stop by the Ball Park Hot Zone to get a feel for what it’s like to compete on the Dew Tour. Whether it’s skating on the Camp Woodward interactive course or diving into a foam pit in front of a green screen to create the illusion that they’re a real part of the Dew Tour action, the Ball Park Hot Zone has something for athletes of all levels.

With other sponsors that include Dickies, Flick Trix, the National Guard, Ogio, and Tech Deck, fans are sure to be entertained every step of the way in the Dew Tour’s Festival Village.