Park Revolution Program

Wanna get the word out about your local park? Think you know the scene in your area like the back of your hand? Interested in winning cash money for your park, up to $10,000 large ones to be exact? Well, Alli Sports, Gatorade and the Gatorade Free Flow Tour have just the thing -- It's called the Park Revolution Program, and it's coming to a park near you.

This summer, the Gatorade Free Flow Tour will be making stops at over 20 parks across the country, and at each one, we're going looking for someone to create a local marketing campaign around the contest. Judged by some of the best in the industry, the Park Revolution Program challenges you to find the most creative ways to market the Gatorade Free Flow Tour and its stop at your local park. Whether its creating a video to promote the GFFT, covering every inch of your neighborhood with posters or hosting the most kicking Block Party your town has ever seen, the possibilities are endless. But the goal is simple -- get the word out about the Gatorade Free Flow Tour and get everyone you know to show up to compete and/or watch the contest.

Want more information? Email ParkRevolution@allisports.com to get your questions answered and to sign up for the Park Revolution Program.

FAQ's
Q. What is the Park Revolution Program?
A. The Park Revolution Program is a program that challenges each park to create their very own Gatorade Free Flow Tour local marketing campaign.

Q. Why should I get involved?
A. Cash money for the park with the best overall marketing campaign (to be used for park improvements)

1st place: $10,000
2nd place: $5,000
3rd place: $2,500

Q. How do I get involved?
A. Talk to your local park about becoming an ambassador for the Park Revolution Program. There is no minimum or maximum on ambassador group size.

Q. How does it all work?
A. Each marketing campaign will be judged on the following three criteria:

Online integration

Facebook page: Keep your park’s page fresh, recruit members, post content, and engage with your community. This is where judges will get an overall feel for your campaign (see creativity section) throughout the summer.

Fan favorite poll: Push votes to the official Gatorade Free Flow Tour facebook fan page voting tab and help make your park the national fan favorite winner.

Park participation and attendance

Participation: Find and recruit fellow bmx and skate athletes in your area to sign-up and compete at the local Gatorade Free Flow Tour contest

Attendance: Find and recruit your friends, family, and classmates to come watch and support the local Gatorade Free Flow Tour contest at your park

Creativity

Content: Creation of unique original videos, photos, and blogs before, during, and after your local Gatorade Free Flow contest. These must be shared on your park’s facebook page.

Marketing: Execute unique promotional activities at your park, school, and local skate/bmx shops and bring the local Gatorade Free Flow Tour Block Party to life (see below for more info).

Q. Who are the judges*?
A. Chris Miller: Alliance of Action Sports, Chief Creative Officer; Mark Losey: Nike 6.0, Professional BMX Photographer and Team Mentor; Chris Ortiz: Alliance of Action Sports, Professional Skate Photographer; Kenny Mitchell: Gatorade, Director of Brand Marketing; Seamus Deegan: Zoo York, Brand and Team Manager; Professional BMX rider: TBD

*All judging is subjective and criteria will be weighted on an individual park basis. Judges will take the length of each park’s promotional time period, 2010 park participation/attendance numbers, size of park market, and contest placement in calendar year into consideration.

Q. How do I get started?
A. Assign a point person in your group to get in contact with Alli. Alli will lay out the next steps for you, answer questions/concerns, and send you a local marketing starter kit. Marketing kit will include: 100 postcards, 20 posters, 10 tees , 25 stickers, and 1 zip drive (with logos and official creative).

Q. What is the Block Party?
A. The Block Party is the official kick-off event for the Gatorade Free Flow Tour contest at your park. You will be in charge of the all of the promotion, set-up, and execution of the event.

Guidelines include:

Create (approx 2 hr) schedule of event: BBQ, jam session, concert, open practice, games of skate, etc.
Incorporate Gatorade provide product/coolers
Invite a local band/DJ to provide music and entertainment

Q. What parks are Gatorade Free Flow Tour parks?
A. Click here for a full listing of participating parks

Q. What if the Gatorade Free Flow Tour comes to my park in May?
A. That’s okay, the judges will take that into consideration. However, you have until September 12th to continue to impress them, so get creative!

Q. Do I need to turn anything in to the judges?
A. Yes. By September 12th you must put together a report on your marketing campaign and email it to ParkRevolution@allisports.com. It is up to your group to decide the best and most creative way to go about it. It can be a written recap, a video recap, a photo montage, or anything that you think helps to communicate your efforts.

Q. When will the winners be announced?
A. Winners will be announced on September 19th, just before the Gatorade Free Flow Tour finals in Salt Lake City via Allisports.com, Facebook, and Twitter. All winners will also be contacted individually.

Q. Are there any rules?
A. Yes. 1) You cannot bribe the judges in any way. 2) Videos may not be longer than 3 mins in length. 3) You cannot supplement your marketing budget with extra funding unless it has been pre-approved by Alli and the Gatorade Free Flow Tour staff.

Q. What if my group has more questions?
A. Email ParkRevolution@allisports.com at any time for additional help/direction