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Festival Village


The Outdoor Festival at the Winter Dew Tour is a mind-blowing maze of freebies, high-tech challenges, athlete autograph signings, food and fun. Sprawling for what seems like miles, the Outdoor Festival is the pit stop between competitions and is hard to part from. Featured at every Winter Dew Tour stop, the Festival area is guaranteed place where boredom is banned. This year, the partners of Winter Dew Tour have gone above and beyond and have planned some of the most innovative activities for fans to try out.



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After a summer full of excitement, Mountain Dew is once again giving action sports fans the chance to experience the Winter Dew Tour beyond the competition. Only with Dew Underground will you get unprecedented access to the towns, culture and athletes surrounding the tour. The Dew Underground will highlight the best art and music from each region and give fans ultimate access with FUEL TV.

The Dew Underground will come to life at each tour stop and immerse fans in a state-of-the-art event and studio show experience. From checking out live artists to viewing a live studio show fans will have the opportunity to interact with Mountain Dew and be a part of the action. Be sure to check it out when the Winter Dew Tour comes to your area!

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Head over to the Totino’s tent located inside the festival village, with great prizes and hot, tasty samples of Totino’s Pizza Rolls® snacks and delicious Totino’s Pizza. Team riders Danny Davis and Mason Aguirre will be taking time out of their busy schedules to meet fans and sign autographs, so make sure to pop over to chat it up with the guys!

If your stomach is rumbling but you’re far from the festival village, Totino’s has you covered with mobile sampling teams! If the smell of tasty goodness comes wafting through the mountain air, you’re sure to find a sampling team close-by, armed with hot Pizza Rolls snacks to feed the fans.

Totino’s is hosting a pre-concert hospitality area, so make sure to head over to the concert early to chill out and enjoy a hot snack, while you wait for the evening entertainment to take the stage.

Whether it’s a hot snack that you’re looking for, or some face time with the pros, make sure to hit up the Totino’s tent in the festival village at all of this year’s Winter Dew Tour stops!

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Jump into the boots of a Pro Snowboarder and zig-zag across the globe competing against the World’s Best. Shaun White Snowboarding: World Stage has an intense focus on competition with more variety in settings, slope design and challenges. Race, trick, grind and grab air in unforgettable locations to which only Shaun’s crew has access -- from a half-pipe in the middle of New York’s Times Square to the most incredible snowboarding mountains and competitions. Come play the game in the Wendy’s tent and take your place on the World Stage!

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As an official sponsor of the Winter Dew Tour, Toyota will have an interactive display on the mountain within the Festival Village. The display will include a Toyota branded tower and interactive tent where several display vehicles accompanied by Toyota product specialists will be on-hand to engage with the fans.

Toyota’s on-site activities include:
· Toyota 4Runner and Tacoma trivia game for the chance to spin a prize wheel and win cool Toyota prizes
· Enter for a chance to win your choice of any Toyota Winter Dew athlete’s complete outfit including snowboard or skis
· Create a custom Toyota cheer card
· Interact with the Toyota Winter Dew Tour Yeti mascot
· And more fun activities!

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Nike 6.0 is returning to the Winter Dew Tour, supporting our snowboard and ski teams and inviting you to share our action sports lifestyle. Be sure to seek out the 6.0 Yurt, stocked with insider info, giveaways, and the chance to design your own shoes with Nike iD. Also, check out 6.0’s Pro Riders Mason Aguirre, Kevin Pearce, Mikkel Bang, Ellery Hollingsworth and the rest of the team stake their claim in snowboarding and NIKE 6.0 Pro Skiers TJ Schiller, Simon Dumont, Jossi Wells and Sammy Carlson take charge in ski. All of them will be on hand at the Yurt for team autograph signing session at each stop.

Nike 6.0 delivers footwear and apparel that supports a new generation of action sports athletes who are changing the worlds of surf, snow, BMX, moto, wake, and freeski. Their unlimited potential and contagious energy deliver the future through performance and lifestyle. Nike 6.0 embodies the creativity of youth, united by action. www.nike6.com

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Making their sponsor debut this year, PowerBar enters the Dew Tour scene with over 25 years experience in the sports nutrition category for athletes of all abilities. Whether watching the event's live action on the big screen, getting online with complimentary Internet connection or chilling in the video game lounge, fans can experience it all from the PowerBar booth. In addition PowerBar will be teaming with Dew Tour athletes to show that serious skills on the snow requires serious nutrition. Whether your hitting the slopes for a few leisurely runs, enjoying fresh powder in the backcountry or trying out new tricks in the half pipe, you need the right fuel. Stop by the PowerBar booth to try new products and enter for a chance to win a daily sweepstakes.

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MATADOR, a bold new brand from the leader in beef jerky, Jack Link’s, is excited to be a part of the Winter Dew Tour. Stop by the MATADORium to test your skills on the mechanical bull, challenge your friends to see who can stay on the longest and win some sweet prizes! Get an autograph from MATADOR snowboarder Scotty Lago, and get a photo to prove it all went down. There’s even more to do at the MATADORium, so check it all out and grab a sample MATADOR snack stick. Its snappy texture and spicy kick will hit the spot.

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Paul Mitchell's new campaign “What Inspires You?”, relates to the synergy between art & creativity in lifestyle sports. The Paul Mitchell Style Lounge will provide spectators an experience where they can belly up to the bar to get Tea Tree hand, head & neck massages, or, if the weather is nice, get their hat head under control with the help of the many talented & skilled Paul Mitchell Stylists in attendance. Photos of Paul Mitchell sponsored athletes TJ Schiller & Colby West will be featured on the walls with information on what/who inspires them, what’s on their music playlists, and any must have items in their carry-on bag! Fans are encouraged to let their creativity loose on a blank bandana at the “Inspiration Station” and walk away from the booth wearing their own personal work of art.
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Don’t start your expedition up the mountain unprepared – stop by the Verizon Wireless Base Camp for everything you need to survive the elements in comfort and style. Scope out the new Droid– it’s more than a phone, it’s a Droid. Show your creative side by making your own custom snowboard design and enter for the chance to have your design put on an actual snowboard! Get stoked to meet snowboard slopestyle/superpipe athlete Jamie Anderson and freeskier Tom Wallisch. You’ll even get to compete for the opportunity to Ride with the Pros and soak up their skills on the mountain. Watch Winter Dew Tour competitions straight from your phone as they happen with live streaming on V CAST Videos. Also text “ALERT” or “MUSIC” to 2999 on your Verizon Wireless phone to listen to your favorite Winter Dew Tour artists and receive ticket offers, concert news, results and highlights.

Alli is the Alliance of Actions Sports. An Alliance that brings together the best sports properties, athletes, and brands globally for the fans of action sports.

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